Most digital marketing consulting ends with a deck on the table and an invoice in the inbox. I work differently: I sit inside the problem with you, we define the constraints together, and your team walks out with a playbook they actually run — not a strategy document that collects dust.
The founders and marketing leads I work with have usually tried a consultant before. They got a slide deck, a priority list and a retainer proposal. What they needed was someone to sit in the actual decisions with them — what to test, what to kill, where the real constraint is hiding. I work with teams of five or fewer, across DACH and internationally. The problems I work on don't require a large team. They require clear thinking about a specific business.
I've reviewed dozens of marketing strategies produced by consulting firms. Most of them describe the problem accurately. Almost none of them survive first contact with the team that has to run them — because they were written for a generic business, not yours. Digital marketing consulting is only useful if the output is something your team can pick up on Monday morning and act on. That means the thinking has to happen inside your business, not about it.
Generic benchmarks don't fit your constraints — Industry best practices assume a marketing team, a brand budget and an SEO runway of twelve months. If you have one marketer and a six-week horizon, the advice is wrong. I work from your actual situation — your margin, your channel data, your team's real capacity — and build the priorities from there.
A strategy without decision rules isn't a strategy — Most marketing strategies tell you what to do when everything goes to plan. A real operating system tells you what to do when it doesn't — which metrics trigger which responses, which bets to hold and which to cut. That's the level of precision consulting usually skips because it requires knowing the business from the inside.
The team doesn't own what the founder learns alone — When consulting produces a recommendation for one person, the team still runs the old way the week after. I work with the founder and the team together, so the thinking transfer is real and the playbook is shared from the start.
"A marketing consultant who doesn't know your unit economics is guessing."
Every engagement starts with a diagnosis: your offer, your current channels, your buyers' actual decision journey, your team's real capacity. From there we build the priorities together — what to test in the next 90 days, what to stop, what the one constraint is that's blocking everything else. The output is written and specific. Your team can run it without me in the room.
We look at what you actually own in the market — where you're differentiated versus where you're competing on price. Then we write the positioning statement your whole team can use when asked what you do and why it matters.
Which channels are worth owning in the next quarter? Which are worth testing? Which should you stop running on inertia? Explicit prioritisation, ranked against your real constraints — not a wish list of everything that could theoretically work.
I bring 25+ years of marketing operator experience and practical AI integration. We rebuild your team's workflows around AI natively — not as a shortcut but as a structural shift in how marketing decisions get made, content gets briefed and data gets interpreted.
Most small teams report on metrics that flatter rather than inform. We define the KPI set that reflects real business health and build a reporting rhythm your marketing lead can run independently — and defend in a board room.
Which content compounds organically, which campaigns justify paid, and how do you run both with a team that has twelve other things on its plate? We answer those questions with specifics, not principles.
Every session produces a written output. By the end of an engagement, you have a playbook — structured, specific, readable by your newest hire on a Monday morning without needing to ask you.
Sparring and knowledge transfer for founders and marketing leads who want to build the system themselves.
One quarter. One playbook. Your team runs it from week 13 without asking you.
Your website is the only digital asset you fully own. We make it readable by both humans and answer engines.
Editorial playbooks for small teams that want organic growth without an agency.
My work is the thinking layer: positioning, channel strategy, decision architecture, playbook definition. When the work shifts to hands-on delivery — running campaigns, shipping code, managing the stack — my partner studio intellix.one handles operational execution with the same standards.
Digital marketing consulting is only useful if it's built on the specifics of your situation. The introductory conversation — thirty minutes — is always without cost. We look at what's in front of you and decide together whether working through it makes sense for both of us.