Building digital products since 1995 — when I was twelve. A decade-plus leading marketing in Berlin startups. Founder of Candoro since 2018. I turn marketing teams into systems that deliver measurably more sales and leads — on the data infrastructure that lets you prove it.
Here's what working with me looks like. Your team stops guessing and starts winning. We build the data infrastructure first — the tracking, the attribution, the single source of truth — because nothing compounds on a broken foundation. Then we run more experiments in a quarter than most teams ship in a year, keep the winners, and wire AI into the workflows that actually move revenue. Marketing stops feeling like a budget you burn and starts behaving like a system that compounds. More sales. More leads. Every claim backed by a number you can point to — and a dashboard that won't move when the quarter closes.
I started with the internet before it was really a thing. In 1995, at twelve, I was writing HTML in a text editor, building tiny web products for anyone who'd let me, and taking the back off computers just to see what was inside. That technical foundation kept deepening: an IT apprenticeship at Deutsche Telekom, a stretch of law studies at Humboldt-Universität zu Berlin, and thirty years of shipping things on the web since. I've never stopped being the person who wants to open the thing up, not just use it.
For more than a decade I built, led and advised marketing teams across some of Berlin's most recognisable startups — ebuero, 9flats, GetYourGuide, EPIC / DISCAVO (ProSiebenSat.1), ZenMate and FinCompare. I started in SEA/SEM, ran digital marketing, led departments, and eventually sat as VP Marketing. The lesson that compounded across all of it was uncomfortable but clear: what separated teams that grew from teams that stalled was rarely budget, talent or creativity — it was decision quality.
In 2018 I founded Candoro — my platform for building and scaling digital companies by turning validated market signals into structured, scalable systems. Since then it has become the vehicle through which I consult for marketing teams across Germany, the Nordics and the UK. Over the last two years the work has naturally shifted towards AI as the biggest available lever on decision quality.
I work with marketing teams of five or fewer as their sparring and thinking partner — the senior peer they don't have in-house. Every engagement starts the same way. You and I sit down, strip the problem back to a testable hypothesis, define what good would actually look like, and design the smallest experiment that could disprove it. We build the playbook together — and when I leave, it stays with you. I don't run your ads, write your content or ship your landing pages. I challenge the thinking, transfer the frameworks, and hand you a team measurably sharper than the day I arrived. For hands-on delivery I partner with the team at Intellix.
Most marketing problems are decision problems in disguise. Fix the decision cadence first and the deliverables follow.
The teams winning right now aren't using more AI — they've rewired their workflows around it. That's the bar.
A shipped experiment beats a perfect plan every time. I'd rather learn in week two than launch in month six.
I build systems that keep working after the retainer ends. If it can't compound, it's theatre.
Before any experiment, the tracking, attribution and reporting layer goes in. Without a data foundation you trust, every number later is a guess in a nicer font.
Each area is a sparring and coaching engagement — not a delivery contract. One focused sprint per area, your team owns the playbook at the end.
Rewire how your small paid team thinks in variants, loops and predictions.
Landing pages, personalization and AEO thinking — transferred to your team.
Text-to-insight mental models on a data foundation you trust.
GEO, AEO and brand-in-LLM thinking for small teams.
Editorial playbooks your team can run on Monday.
Candoro is coaching, consulting and knowledge transfer — I sharpen the thinking and leave your team with frameworks they own. When the work actually needs hands on the keyboard — shipping ads, building sites, producing content — my partner studio Intellix handles the operational side.
Teams and companies I've built, led or consulted with.
If you lead marketing and AI still feels like something happening to you instead of for you — or your data can't back the claims your deck makes — we have work to do. The sooner we start, the sooner the numbers move.