I am not a coach, and I sell no certainty. I have worked in marketing and product since the nineteen-nineties, long enough to distrust most declarations, including my own. So I test: against a real goal, a baseline, and the file at the end.
Stations
A note on the assistant
The room has changed. Quietly, but not politely.
I am not here to announce the future. I keep an assistant at the desk; it drafts, tallies, and files, while I reserve the right to be difficult. This is how one person now runs something resembling a bureau.