Becoming a Marketing Experimenter

Stop doing marketing by belief. Start operating like someone who wants the truth.

Most marketing is guesswork dressed up as strategy.

Teams argue. Leaders decide. Dashboards are created to justify what someone already believed. And millions are spent on campaigns that were never treated as experiments.

The result? Opinions win. Evidence loses. Progress slows.

This course exists to fix that.

The Marketing Experimenter Mindset is a way of thinking that replaces guesswork with hypotheses, opinions with evidence, and random actions with clean experiments. It teaches you how to stop doing "marketing by belief" and start operating like someone who wants the truth.

You Will Learn To

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Stop making decisions without evidence

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Replace opinions with testable hypotheses

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Treat data as proof, not decoration

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Build clean, simple marketing experiments

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Use results to decide the next action with confidence

The outcome: marketing that finally works for the right reasons.

Who This Is For

This course is for marketers who suspect something is wrong with how their teams make decisions:

• Marketing leaders tired of opinion-driven debates
• Performance and growth marketers who want clarity instead of noise
• MarTech and data specialists who want marketing to actually use evidence

• Founders who want predictable, repeatable growth instead of lucky wins
• Anyone who feels their marketing is busy but not learning

No technical background required — only curiosity and honesty.

Course Curriculum

Module 1

Most Marketing Is Wrong

• Why most teams decide without evidence
• How opinions disguise themselves as strategy
• The cost of running marketing without experiments
• Why the future belongs to evidence-driven marketers

Module 2

Hypotheses Instead of Opinions

• How to turn any idea into a testable hypothesis
• The structure of clean marketing hypotheses
• Identifying hidden assumptions in your strategies
• Examples: creative, funnels, audiences, landing pages

Module 3

Designing Marketing Experiments That Work

• What makes an experiment "clean" vs. useless
• How to pick the right marker
• One-variable experiments vs. chaos tests
• Templates for campaign, funnel, and tech experiments

Module 4

Data as Evidence, Not Just Reporting

• Why most dashboards are storytelling, not truth
• The difference between analyzing and justifying
• How to build a simple evidence chain you can trust
• How to judge results without bias

Module 5

Marketing Systems Thinking

• Why tools are not your system
• How to map a marketing system from user → database
• Finding leverage points that actually matter
• Using systems thinking to guide experiments

Module 6

Building an Experiment Culture

• How to move a team from "I think" to "Let's test"
• Creating a simple experiment backlog
• Communicating results without ego
• Scaling experiments across channels and teams

How the Course Works

This is not a theory course. It is a practical rewiring of how you think.

Concept

One core idea of the Marketing Experimenter Mindset

Pattern

Real examples from marketing and MarTech showing why most teams get it wrong

Application

Small exercises to help you apply the idea immediately

The course is designed to be:

Short enough to finish quickly Deep enough to change how you work Practical enough to transform decisions

The goal is simple: make experimentation your default.

What You Leave With

By the end of this course, you will:

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Stop relying on opinions and start working with hypotheses

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Design marketing experiments that produce truth, not noise

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Use evidence to guide decisions calmly and confidently

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Build marketing systems that learn, not just execute

✓

Transform your team's mindset from guessing to discovering

Most marketers are doing it wrong. After this course, you won't.

Get The Marketing Experimenter