Case Files

Detective-style investigations into digital systems and business puzzles. Every case follows the same pattern: Observation → Hypothesis → Experiment → Truth.

> analyzing_systems.exe --mode detective --output evidence
CASE #001 - CLOSED

The Vanishing Conversion Mystery

Investigation Period: Q3 2024
🔍
Observation:
E-commerce client reported 40% conversion drop despite identical traffic patterns and no technical changes.
Hypothesis:
User behavior shifted due to external market factors or hidden technical issues in tracking.
Experiment:
Deployed behavioral tracking across 15 touchpoints, A/B tested historical vs. current user flows.
Truth:
Third-party payment provider had introduced 2-second delay. Removed friction, conversions recovered to 98% of baseline.
Evidence: Performance data, user session recordings, payment gateway logs
CASE #002 - CLOSED

The Attribution Phantom

Investigation Period: Q2 2024
👻
Observation:
Marketing team couldn't trace 60% of conversions to any campaign source. "Direct traffic" dominated reports.
Hypothesis:
Attribution model broken due to iOS privacy updates and cross-device user journeys.
Experiment:
Implemented server-side tracking, UTM parameter analysis, and customer survey correlation.
Truth:
70% of "direct" traffic was actually from email and social. Fixed tracking, revealed true ROAS across channels.
Evidence: Server logs, customer journey maps, attribution modeling data
CASE #003 - ACTIVE

The Scale Breaking Point

Investigation Period: Q4 2024
⚡
Observation:
SaaS startup's growth stalled at exactly 50 users. Every cohort hit the same ceiling.
Hypothesis:
Hidden friction point in user onboarding or product architecture creates systematic drop-off.
Current Experiments:
User behavior analysis, infrastructure load testing, onboarding flow optimization.
Status: Data collection phase, hypothesis refinement in progress

Investigation Method

👁️
Observe
Notice patterns, anomalies, and symptoms
💡
Hypothesize
Form testable theories about root causes
🧪
Experiment
Design tests to validate or refute theories
✅
Truth
Document evidence and actionable insights